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Oracle Profit Magazine

Magazine design

Profit Magazine is published quarterly by Oracle Corporation. Its goal is to inform executives about Oracle Applications. The magazine provides business leaders with a road map on turning their technology investments into top and bottom line advantages. It illuminates the business impact of technology and provides industry and business intelligence for specific challenges. Articles highlight Oracle’s product and service strategies and how they’ll impact your business.

Skills
Creative direction, design, photo editing.

Tools
QuarkXPress, Adobe Photoshop, Illustrator, Acrobat

Oracle Profit magazine feature article, Running the Rapids
Article showcasing Oracle e-business management solutions. I designed the layout using imagery from river rafting to connect to rapidly changing business and the need for quick decision making. Pull quotes, technical snapshot insets, and multiple sidebars with supplemental information reinforce the river rafting theme. 
Oracle Profit magazine feature article, Connect, Consolidate, Conserve
Article showcasing Oracle’s shared services capabilities. I designed the layout using the imagery of Roman aqueducts as a metaphor for a network system delivering services (water) to remote distribution centers. The theme is reinforced through the use of a classical typeface, pull quotes, technical snapshot insets, and multiple sidebars with supplemental information.
Oracle Profit magazine feature, Traveling with the Speed of Light
Article showcasing Oracle applications that help streamline business. The overall theme is that outsourcing critical business applications is the fast-track to e-business success. I designed the layout to contrast historical locomotive travel with modern high-speed bullet train transportation. Pull-quotes, technical snapshot insets and multiple side-bars with supplemental information reinforce the high-speed rail theme.
Oracle Profit magazine feature article, Child's Play
Interview with John Hnanicek, CEO of eToys, a leading online retailer of children’s products.

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