Concept (proposal)
The Wrangler concept is a three-part proposal designed to increase Wrangler market share in the competitive jeans industry. Designed as an emotional branding series, the ads are intended to reach the audience across three segments by: 1. (Memories) evoking childhood memories, 2. (Lifestyle) showcasing an aspirational lifestyle, and 3. (Traditional) respecting western traditions. The original Wrangler icon was redrawn, the jeans icon was developed specifically for this series, and the tag line, “We make jeans to fit your life” was written for consistent use in each concept. The layouts presented are conceptual comprehensives only and have never been published or sold.
Skills
Creative direction, design, identity, icon development, copywriting.
Tools
Adobe Photoshop, Illustrator, QuarkXPress
